4iP Blog

People discussing, presenting and developing ideas in sessions at the 2gether08 festival of ideas this week will have an ideal opportunity to explore the value of engaging with 4iP.

In a video interview for the 2gether08 website, Jon Gisby, Channel 4 Director of New Media and Technology, explained the thinking behind 4iP and said he was looking forward to hearing from people who “are looking to make a social difference and solve interesting problems - and do that on a new platform.”

Channel 4 invites ideas for funding from David Wilcox on Vimeo.

On the same website, Stuart Cosgrove, Channel 4 Director of Nations and Regions, has spoken of 4IP as “probably one of the biggest single interventions in publicly useful social media in Britain.”

The audience as participants from David Wilcox on Vimeo.

“We want things that are challenging, we want things that connect to a bigger wider audience of people” added Cosgrove.

“We don’t want to be making merely niche media for its own sake. We want to have an impact, and that impact means that people will feel fired up. But of course firing people’s imagination means you have to touch their soul, their hearts, their creative juices - you have to make them part of the story.”