With live online conversations gaining popularity for ‘event television’ and it’s likely that this year’s BB will become known as the ‘Twittering Big Brother’. With that in mind, 4iP and the Hashdash team decided that BB10 launch night would be the perfect moment to unveil another 4iP supported project. HashDash is a visual interface designed specifically to handle high-volume audience data for mainstream live events. The HashDash BB10 Launch Party trial will run from 8pm tonight, June 4th, for 24 hours.
Kat Van Henderson, Director of Hashdash Ltd said ‘having to coordinate both ‘Graham Linehan’s Bad Movie Club’ (Feb ’09) and ‘Twumpet’ Eurovision (May ’09), two of the biggest trending events in the history of Twitter, made the the HashDash team realise that there was a real need for an application to allow audiences to better experience large live events on Twitter. Although only an alpha release, the web based HashDash is an early demonstration of some of the concepts which may pave the way towards true ‘Social TV’.
TV is already deeply social. People watch together. We’re not just talking about sitting on the same couch; we’re talking about experiences that are shared across thousands of miles and millions of people. Even in an era of time-shifting, there are still big events, big news, big premiers - on TV and radio - that many people watch of listen to at the same time. However, until now, that social activity has been like dark matter; we assume it’s there because we know big televised events get big ratings, but we can’t see or hear it, except around the mythical water-coolers of the world the next morning.
Social TV is already here, and it’s on the web. It’s now common place, notably in the 18 - 35 audience range to watch TV with the laptop open. There’s a huge potential for both audiences and content providers, but rather than invent a new framework for social TV (and then convince people to use it) why not harness everything that’s already happening naturally. In Twitter, there is a ready made and expanding audience and a reliable ‘instant’ open network communication medium. This combined with Twitter’s public API makes it the perfect platform for Social TV.
Join us tonight for the alpha project launch for the BB10 launch party at http://hashdash.com/. It’s very early days with lots of work still to do on both the look and the technology but we’d love to hear your thoughts, here on this blog, or your blog, on the concept.
Top Tips for Enjoying BB10 with Twitterhashdash
In 2009, Twitter ‘is’ the 24/7 Big Brother Party
Just as you tune a radio to a particular frequency, during BB10 all of the Big Brother breaking news and all of the conversation will be available on Twitter using the hashtag #bb10
Make Yourself Heard by Tweeting #bb10
When you post a message on Twitter, it is generally only visible to your immediate followers. To make all of your BB Tweets visible to every single Big Brother fan on Twitter, simply include #bb10 in any BB related message you post.
Follow the BB10 Party on Twitter
Usually on Twitter, you only see Tweets from the people you are following, but when a news story is breaking or an ‘event’ is taking place, it is much more interesting to see what the rest of the world has to say. To follow everything related to BB10 simply search for #bb10 with any Twitter application or use HashDash to join the party.
Free Reminder on Mon, July 27, 2009 at 10:01 said:
I think that as it’s early days, the 4iP team are inevitably learning and evolving as they go …and similarly on the flip side, there’s a learning curve for those making submissions to go through until it’s more evident what kind of projects are being supported.
NS&I on Tue, August 04, 2009 at 2:03 said:
I haven’t caught the twitter bug yet, but as a BB enthusiast I’ll definitely be getting involved. Probably not the best investment of my time, but hey!
Taken on Sun, October 11, 2009 at 12:51 said:
to Free Reminder - you right !
Cubic Zirconia on Mon, October 12, 2009 at 11:32 said:
I wish I wouldn’t have missed out on this! That would have been an amazing thing to watch seeing I watched all of the episodes this season. It was a great one too.
Speakers Agency on Tue, October 13, 2009 at 8:11 said:
Thanks for the information. now I can see some of my BB related tweets on the program.
external hdd drive on Thu, October 15, 2009 at 11:05 said:
I think that it is great when wise investments are made and I am glad that world might be becoming a better place to live.
Shooting Games on Sun, October 18, 2009 at 7:30 said:
Being one of the biggest Big Brother fans, I was really glad to see this. I would love to see more information on the show here!
NJ Florists on Mon, October 19, 2009 at 9:50 said:
Cool. they should really pursue this one, it would surely attract more viewers.
lace wigs on Tue, October 20, 2009 at 7:56 said:
Seems like there was a huge learning curve for the 4ip team lately. You have all done a great job in the past few months.
RevAbs on Tue, October 20, 2009 at 9:58 said:
Thanks 4ip, now i would really enjoy viewing BB,
Ladies Clothing on Tue, October 27, 2009 at 5:29 said:
This would really be a great addition to the show.
Handbags on Tue, October 27, 2009 at 10:49 said:
This will surely be fun…
watch gossip girl online on Fri, October 30, 2009 at 9:40 said:
Wow! It is undeniable that 4ip is getting into its way!
It has been evolving and it gets bigger and bigger. Keep it up! 
wheelchair lift on Sat, November 14, 2009 at 6:05 said:
4Ip really is starting to make a name for itself. Lets see what the future holds for it in this industry.
Seeking Women on Fri, December 04, 2009 at 9:52 said:
very cool blog
Buy High PR Links on Mon, December 07, 2009 at 12:16 said:
Nice Blog. Really worth reading.
Teeth Whitening Products on Mon, December 07, 2009 at 12:24 said:
Great information shared. Thanks for sharing it with us.
« Previous entry: 4iP sponsors Opentech 2009
Next entry: 4iP invests in Talk About Local »