The Edinburgh Festivals
Edinburgh is the world’s festival capital, presenting a fun, unforgettable mix of cultural experiences in an iconic city. Together, the Festivals sell over 3 million tickets, across 40,000 individual performances in over 300 venues. The Festivals are world-famous, and their appeal is manifold, but too many folk find it hard to bump into the culture under their nose.
What’s the challenge?
The Festivals want to do more to simplify the experience; aid navigation to and through the Festivals; make the most of their content - put simply, to make the world’s largest arts festival feel a little smaller.
What are we looking for?
1. We need apps, web and mobile services and platforms that make the Festivals’ experiences
* easier to discover, navigate, search, filter (pre-arrival and on-location)
* easier to book the stuff you want
* easier to book the stuff you don’t know you want, but we know you’ll like
* easier to build up into multiple bookings with friends
* greener (such as e-flyers that allow more than paper ever could and help reduce print waste)
2. We need to provide better access to existing and future user-generated digital video and audio content (to drive people to experience the live)
3. We need to create or better harness existing innovative digital platforms and APIs for “Festival word-of-mouth”.
4. We want ideas that will develop and grow beyond the Edinburgh Festivals themselves.
What are Festivals Edinburgh providing?
* access to its programmes data and metadata (via a feed, see the draft database schema [doc]) * possible access to other Festivals produced web content (eg video, UGC) as outlined in the web development brief [pdf].
* placement on and/or integration with official website, the comprehensive listings and joint-ticketing portal for the Edinburgh Festivals (currently in development, and where appropriate)
* and therefore, traffic from its websites, as advertised in the national and international media
* placement on/links to individual festival websites, where appropriate
* promotion through joint festival PR, print and other communications
How is it funded?
4iP, a partnership between Channel 4 and its regional partners, will fund ideas that meet both the demands of these Festivals and have applications beyond the Edinburgh Festivals. We will be seeking ideas that meet 4’s purposes and values. Festivals Edinburgh may also part-fund projects that clearly meet its marketing objectives. Applications can come from any UK-based independent company. We have no maximum or minimum budget in mind for this call to action: we’re looking for the best ideas that help people discover the arts.
How long have I got and how’s it going to be paid for?
You have until April 16th to submit your ideas through the normal 4iP submissions system. Ideas will be considered as they come in by your regional Digital Commissioner and, after this first pass, the Festivals Edinburgh’s Marketing Director, and processed as quickly as possible on an ongoing basis throughout this period in the same way as other 4iP ideas. All ideas submitted as part of this call to action should, in their header, begin with “Edinburgh Festivals:... ” (Existing submissions will be sought out, or you can flag them up with a quick email to me through 38minutes).
Best of luck!
Vikram Shah on Tue, April 28, 2009 at 10:41 said:
mLIST is a listing, lifestyle and information platform designed from the ground up for easy access on mobile devices. Free to the end users, except the charges for the internet access, mLIST is an entirely advertising-supported platform. mLIST, as far as I am aware, is the only product on mobile platform to use both interstitial and banner advertising.
mLIST will be released in June with all the Edinburgh Festival information. Over 3,000 performers and 400 venues will have access to create their own presence on mLIST. Besides listing of events and venue details, they will be able to add video and audio content as well as images to their listing, allowing them to communicate with around 2.6 million Festival visitors. Venues as well as the performers will be encouraged to let their patrons know about mLIST and its value. By the time Edinburgh Festival ends in August 2009, mLIST is expected to become a recognised brand in its own right.
I will delighted to meet with you to discuss this project further.
I have just received a note from Melanie to an email I had sent earlier.
Vikram
Free Reminder on Mon, July 27, 2009 at 10:03 said:
Edinburgh has become a hotspot for artistic talent beginning with the International Festival and the Festival Fringe. The programme has grown with the Edinburgh Book Festival, the largest book festival in the world, the Edinburgh Film Festival, a world renowned showcase of cinematic talent and the Military Tattoo in the magnificent backdrop of Edinburgh Castle.
Chennai Search engine marketing company on Tue, August 11, 2009 at 8:23 said:
mLIST is a listing, lifestyle and information platform designed from the ground up for easy access on mobile devices.
erbs palsy on Fri, August 14, 2009 at 10:43 said:
Knowing that 4ip will be behind the organization of this festival I’m sure the event was a success. Do you have any documentation? I’d love to see it.
new books releases on Thu, August 27, 2009 at 9:40 said:
a partnership between Channel 4 and its regional partners, will fund ideas that meet both the demands of these Festivals and have applications beyond the Edinburgh Festivals.
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Sounds like a great idea. I hope the festival will be a huge success.
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Men's and Women's Clothing on Tue, September 29, 2009 at 5:19 said:
Is 4ip planning to hold another festival any time soon? I really enjoy the festivals they’ve organized. It’s a lot of fun.
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Poster Printing on Wed, October 28, 2009 at 11:45 said:
I have two scotish friends that have been t in the park for the past two years. They love it its sounds as good as leeds, reading, or glastonbury. Think what your are driving for is great i will have to come and enjoy one of your festivals at least i think this year.
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Over 3,000 performers and 400 venues will have access to create their own presence on mLIST. Besides listing of events and venue details, they will be able to add video and audio content as well as images to their listing, allowing them to communicate with around 2.6 million Festival visitors.
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This would have been a really interesting and challenging way to put some newly developed coding skills to the test. Too bad we missed it. I bet you had some wonderful ideas come to life.
criminal defense lawyers on Tue, November 24, 2009 at 4:50 said:
I would love to come up with something for the Edinburgh festivals, but I’ve never had a chance to go. Maybe I can get to the next one and just hope you have this again.
portrait from photo on Wed, December 09, 2009 at 7:11 said:
It’s great that 4ip helps make the festivals possible; they’re absolutely nothing short of a great time.
cortney on Thu, December 24, 2009 at 5:57 said:
How to I find out about upcoming performances, and who to contact to be apart of something like this?
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