4iP Blog

4iP invests in All Write

Broadcast reports that 4iP is commissioning Dan and Adrian Hon’s Six to Start to develop a creative writing game for the iPhone and iPod Touch, backed by national education agency Learning and Teaching Scotland. The game, currently under development, aims to help users tap deep into their imaginations and develop their creative writing skills by responding to writer challenges through their iPhone. They say we all have a novel in us, and ‘All Write’ will help users find it.

Six to Start is a highly successful developer specialising in digital storytelling with recent notable successes such as the We Tell Stories series for Penguin Books. Learning and Teaching Scotland have over the past three years developed a world-leading reputation for developing gaming for learning. The partnership will lead to both a mainstream game available in the iPhone App Store, and a teens’ version for use in schools, where LTS have already got some pilots in place for later this year and where this product will somewhat lead the use of iPhones and iPod Touches in schools.

Adrian said: “All Write is the perfect tool for budding short story writers – it encourages people to get their ideas down wherever they are, and share them with the world. We’ve made storytelling into a fun and enthralling experience by posing imaginative writing challenges, and providing some great new pieces of original fiction from Naomi Alderman, a winner of the Orange Prize for New Writers.” Alderman was also a lead writer on the Hons’ previous success, alternate reality game Perplex City.

All Write is the latest in a series of projects developed in Scotland by Channel 4’s Innovation for the Public fund (4iP). Announced as part of the Channel’s Next on 4 strategic blueprint and endorsed by the Government’s Digital Britain Report, 4iP is a major new initiative to encourage innovation on digital platforms.

By helping young people and new audiences to discover the joy of reading and creative writing, All Write illustrates how digital media can serve a meaningful public purpose.

Derek Robertson, National Adviser for Emerging Technologies and Learning at Learning and Teaching Scotland, said: “New and emerging technologies and their informed application in the teaching and learning setting is an area of particular focus for Learning and Teaching Scotland. We are very keen to explore the potential that handheld mobile learning tools can bring to schools and in that regard we are delighted to be partnering 4IP and Six to Start in the design and creation of a bespoke iPhone/iPod Touch learning app that will encourage and facilitate a community of ‘imaginative writers.’”

All Write will be launched this August on the iPhone App Store. Pic credit: New iPhone

Free SMS Australia on Wed, August 26, 2009 at 4:46 said:

All Write is the perfect tool for budding short story writers – it encourages people to get their ideas down wherever they are, and share them with the world.We’ve made storytelling into a fun and enthralling experience by posing imaginative writing challenges, and providing some great new pieces of original fiction[..]

Phone Cases on Sat, September 12, 2009 at 5:09 said:

By helping young people and new audiences to discover the joy of reading and creative writing, All Write illustrates how digital media can serve a meaningful public purpose.

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Rudolf Severino on Tue, November 10, 2009 at 7:09 said:

I have the 16GB iPod touch is good.When i have good internet signal it is great.The only thing is if you are not going to be in areas with a WiFi connection or if you want to download more than about 3500 songs you may want to just get a regular video ipod or nano.

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