One of the ideas we’ve funded off the back of our iPhone 3.0 call to action is Splashpath.
Splashpath’s core functionality will help people find their local pools and checking opening times. Trust me, there’s nothing more frustrating than being kicked out 20 minutes in to make way for the 60+ aqua jogging session. Swimmers will be able to record their swims and unlock achievements through completing goals and competing with other users. In partnership with the Leisure Database Company, Splashpath will open up a comprehensive database of UK pool information. This information will be further enhanced through close collaboration with pool operators. Here are some early screenshots Here are some early screenshots
So let’s take the customary tour through 4iP’s reasons behind the investment.
Firstly there’s is the size of the opportunity. Over 5.6 million adults regularly swim in the UK. Not only is swimming the most popular sporting pastime, it is also the sport that 12% of the adult population would like to do more often. Despite it being the most popular sporting pastime, it is currently poorly marketed and hasn’t really embraced new technologies. Swimming websites don’t help either. Most pool timetables are available as downloadable word documents or PDFs. SplashPath develops a new route to market and introduces new swimming opportunities via new technology.
Secondly, there is the clear public service benefits. 4iP has always had a stated it’s interested in funding ideas that improve the health and fitness of it’s users. By making swimming more accessible and more fun Splashpath hopes to coax the metaphorical whales off the beach. With free swimming now available to anyone under-16, there has never been a more perfect time to encourage people to seek a healthier lifestyle.
Finally as we continue to invest in this area we will look to enhance the network effect of our investments. For example, it’s possible to imagine a single web service for consumers that allows tracking and recording of numerous health and exercise applications.
Jon Hodges on Wed, December 02, 2009 at 6:46 said:
So the investment is in creating a common way to aggregate all the mind boggling ways that local councils or private companies operating on behalf of council create timetables? This app will be a failure otherwise.
Hopefully not another Yahoo pipes thing that will break after a few weeks.
Search engine on Wed, January 13, 2010 at 8:54 said:
Splashpath will be a useful tool for people like me who are not regular swimmers, and dont always know the opening times.
Burr coffee grinders on Wed, January 13, 2010 at 11:27 said:
Splashpath will be for sure a useful tool. Good luck.
Burr grinders on Wed, January 13, 2010 at 11:28 said:
Nicely done, very impressive. Keep up the good work and of course, keep sharing your ideas.
Hanging galileo thermometer on Mon, January 18, 2010 at 11:08 said:
Splashpath will be for sure a useful tool. It’s worth the effort to earn the money you are entitled to. Sure, it costs time, but you will save a lot of money doing the legwork yourself.
Judith on Tue, January 19, 2010 at 8:53 said:
This is exactly what everyone will need. Thanks for sharing this.
Zoetry Paraiso de la Bonita
Sparklers on Wed, January 27, 2010 at 4:58 said:
Everyone is going to be thrilled about this. Thanks!
Online Banking and Financing on Mon, February 08, 2010 at 10:36 said:
Splashpath is an iPhone application with one clear goal; to get as many people enjoying the health benefits of swimming. In partnership with the Leisure Database Company, Splashpath will open up a comprehensive database of UK pool information. In addition to providing information about the opening hours of their local swimming pools, SplashPath aims to connect users with other swimmers creating a virtual world of ‘buddies’ to race against.
event planning on Fri, February 12, 2010 at 9:37 said:
Splashpath will open up a comprehensive database of UK pool information. In addition to providing information about the opening hours of their local swimming pools, SplashPath aims to connect users with other swimmers creating a virtual world of ‘buddies’ to race against.
yoga supplies on Tue, February 16, 2010 at 10:43 said:
SplashPath aims to connect users with other swimmers creating a virtual world of ‘buddies’ to race against.
Used Bus for Sale on Wed, February 17, 2010 at 2:36 said:
So Splashpath is exclusively for swimmers and swimming enthusiasts?
Bus Sales on Sun, February 21, 2010 at 1:34 said:
This will be good to have when the database is available in the US. I would think that there is a larger market here.
Personal Checks on Tue, March 02, 2010 at 9:28 said:
In addition to providing information about the opening hours of their local swimming pools, SplashPath aims to connect users with other swimmers creating a virtual world of ‘buddies’ to race against.
sacramento yeyoung qigong on Thu, March 04, 2010 at 8:24 said:
So the investment is in creating a common way to aggregate all the mind boggling ways that local councils or private companies operating on behalf of council create timetables.
Mississauga Condos on Tue, March 09, 2010 at 5:37 said:
Great review for this product. This would surely hit the market.
Kamyanets on Tue, March 16, 2010 at 8:19 said:
I think that new appliances for people’s recreation and health, based on innovative technologies are worth investments as much as possible. Certainly other interesting and capturing projects may function and bring benefits to people as well. For instance, Splashpath concerns database of UK pool information. Why not propose database of UK forest (meadows, rivers and lakes) information pertaining to nature. Undoubtedly to encourage people seeking a healthier lifestyle is one of the main objectives of modern democratic societies. And advanced, progressive and effective means fit to all.
Thank you and good luck
Indianapolis Contractors on Tue, March 16, 2010 at 9:24 said:
Splashpath is an online platform and mobile offering with one clear goal; to get as many people enjoying the health benefits of swimming. Splashpath is the brainchild of Dan Morgan sometime music video director turned iPhone developer.
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