Co-founder of GymFu and legendary iPhone developer Jof Arnold’s pitch was a winner. “With PushupFu et al we showed we can use gaming to motivate young people to get fit… What if we pushed things up a few notches and created something more mainstream to engage even more people?”. The playful approach and the public value in trying to tackle the UK’s rising obesity amongst young people made this a sure fire 4iP investment.
The 4iP investment will be used to fund the next round of development in the ActionFu series. I’m dead keen to tell you all about it but you’re going to have to wait. Jof and the GymFu team are keen to keep the product details under wraps.
I’ll attempt to give the usual high level investment justification without giving anything away. From a 4iP perspective the public service remit is clear. Perhaps no other investment to date so explicitly makes the case for improving people’s lives but importantly it tackles the problem in a ‘4’ like way. The application/ platform will cater specifically for people who only do modest amounts of exercise not beefcakes in the gym. As with the existing ActionFu series, it encourages users to compete with others and makes the whole experience more entertaining.
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