Today we are confirming further investment in Audioboo, one of the first projects we backed. As part of the deal, UBC Media, has also injected cash into the forthcoming Audioboo Pro product by buying 8 licences for it. This will help to both finish the product and establish a strong customer pipeline for the company.
Audioboo is an online platform which allows users to record and share audio from their mobile phones. Initially conceived and developed by Best Before Media, Audioboo uses geo-location data to provide individuals, local groups, institutions and commercial services with a set of tools to easily record audio and share it amongst multiple social networks. Take a look back at why we originally invested and some of the ways it’s been used in the past.
Audioboo Pro is a set of online tools that allows companies to moderate, edit and filter content that is created with the platform. Since launch in March 2009, Audioboo has reached a loyal and expanding number of users that have attracted well over 2.5 million listens since launch. Used both by everyday bloggers and celebrities like Stephen Fry, it has become the audio tool of choice for social media reporters and evangelists in the UK and beyond. Audioboo’s users have been out capturing audio from the most diverse sources from conferences and council meetings to maternity wards and memorial services.
Audioboo has also attracted a loyal following from professional media commentators and brands. The Guardian, Channel 4 News, the BBC, TechCrunch, The Telegraph and PaidContent have all used Audioboo to enrich their content.
The further investment from 4iP will help fund ongoing development on other mobile platforms and to establish a solid presence in the USA.
Seeing the strategic fit between Audioboo and their existing audio services arm, UBC has purchased 8 premium licences to resell to their existing customers. Audioboo has already sold a Pro version to The Royal Opera House and more customers are in the pipeline.
Daniel Heaf, Investor for 4iP, said:
“We are delighted to have the opportunity to follow our money in Audioboo. Helping innovative and early stage UK start-ups reach a greater level of financial and product maturity is exactly what 4iP is about. Our first round of funding helped Audioboo to market to prove both a user and market need. Now is the time to help Mark and his team fully realise that opportunity. Audioboo’s understanding of their users and UBC’s strong relationships with professional customers in the audio and radio broadcasting industries is an unbeatable partnership.”
Simon Cole, CEO of UBC Media, said:
“We think that Audioboo perfectly meets our criteria for investing the funds we have accumulated. It is a technology which moves the audio content world on and can be key in allowing radio broadcasters a new way to engage with their audience.”
Press coverage so far:
http://blogs.ft.com/techblog/2009/10/audioboo-gets-amplified-funding/
http://eu.techcrunch.com/2009/10/26/audioboo-gets-further-cash-from-4ip/
http://paidcontent.co.uk/article/419-4ip-gives-audioboo-more-funds-for-mobile-u.s.-expansion/
taken on Mon, October 26, 2009 at 9:13 said:
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cig on Thu, December 24, 2009 at 8:44 said:
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free income tax preparation on Tue, January 12, 2010 at 12:07 said:
Can someone tell me what the new injection of cash, into the stock markets,by the Feds, will do for our holdings? I hold about 20 call stock options that expire in December 2007. Has the fed ever injected cash into the markets, like this, before?
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myspace layouts on Fri, January 29, 2010 at 8:55 said:
Can someone tell me what the new injection of cash, into the stock markets,by the Feds, will do for our holdings? I hold about 20 call stock options that expire in Has the fed ever injected cash into the markets, like this, before?
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