Sponsored by Channel 4 2gether08 featured a mix of the high brow and the homespun but all focused on emerging technologies and social progress. Tapping into and bringing together leading players in the burgeoning digital media and social entrepreneur scenes the Festival took place over two days at the splendid Rochelle School just off the historic Arnold Circus in Shoreditch East London. Over 350 passed by and nearly everyone made a contribution to the over 75 hours of content showcased at the event. One of the delegates tweeted that is was a feast of characters...megatweeting-friendgreeting-coffeedrinkinking-creativethinking-streetdancing-lifeenhancing; that just about sums it up for me. Follow the afterglow, the video highlights, twitter and flickr streams and blogs all here
For me and I think Channel 4 what really worked about 2gether was the rich mix of people who might not otherwise have met. There is a widespread recognition that for 4iP to be successful, new partnerships and relationships need to be fostered, new experimental ways of working established and barriers bewteen traditional definitions of audience and producers overcome. In this context 2gether08 was a great start to a new era for Channel 4.
Here’s to 2gether09
Steve Moore
Paul Aitken CEO CountryChannel.tv on Tue, July 08, 2008 at 10:09 said:
It would be great to ensure that content producers and deliverers like ourselves will be recognised by the “traditional” media. We have already had an unacknowledged impact on subject matter, so lets hope this new initiative recognises what has been done so far.
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